Released on = April 5, 2007, 7:57 am

Press Release Author = Starr Tincup

Industry = Marketing

Press Release Summary = B2B marketing firm promotes HR software and services clients
through site

Press Release Body = FT. WORTH, Texas-April 5, 2007-Starr Tincup, an integrated
marketing firm for business-to-business software and services companies, today
announced the launch of a new corporate website. The website was built from the
ground up to be easy to navigate, valuable and entertaining to sales and marketing
professionals. This is contrary to the typical corporate website that is based on
the company's self-serving interests.

The website's purpose is two-fold: to offer potential and current clients a platform
to explore Starr Tincup's capabilities and to provide a marketing vehicle for their
B2B software and services clients. One of the more unique features of the website is
a marketing "examples" page that creates the opportunity for visitors to view recent
marketing campaigns and the client response to that work. The page currently
showcases webinars, websites, marketing press releases, eNewsletters and print
pieces from various clients.

"The new website lets people decide what they want to see rather than forcing a
solution on them that may or may not be relevant to their business pain," said J.
William Tincup, principal and co-founder of Starr Tincup. "The journey through our
site begins with the business pain of the visitor. It then continues through
solutions, activities and examples, and at each junction, the visitor chooses the
next step based on his or her particular business concern. There is no right answer.
There is no solution we're trying to sell. It's all about the discovery process."

The marketing "solutions" section also gives prospects the opportunity to explore
solutions most relevant to their business pain, whether it is planning, research,
infrastructure or programs. For each of these programs, Starr Tincup offers a brief
explanation of the solutions and the marketing problems that arise when the solution
is necessary. For example, many firms often have a problem getting leads in the
hands of the sales people in an efficient and timely manner. The solution?
Infrastructure. Solid marketing infrastructure ensures that leads are followed up
within hours, not weeks. Good sales and marketing infrastructure also empowers
executives with fresh and meaningful reports.

"We solve marketing problems-the kind of problems that ad agencies and PR firms
can't," said Bret Starr, principal and co-founder of Starr Tincup. "We believe that
Starr Tincup represents the future of marketing, and we created a website that is
reflective of the forward-thinking nature of our firm."

The new look and feel reflects the nature of the firm and the distinct culture of
Fort Worth, Texas. It has been called a "space cowboy" look. To learn more about
Starr Tincup, visit their website at http://www.starrtincup.com/contact.php?refer

Web Site = http://www.starrtincup.com

Contact Details = Media Contacts
Bret Starr
Principal and Co-Founder
817.204.0388
starr@starrtincup.com

J. William Tincup
Principal and Co-Founder
817.204.0400
tincup@starrtincup.com